Welcome
Career Crafting with Dr. Anub Kurian
Do you find purpose and meaning in your campus and academics? Do you feel engaged and purpose driven ?
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No institution can customize all its attributes to align with each students' unique journey and success.
However, you can achieve through Career Crafting.
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What you can control is how you shape your experience - the intentional changes individuals make their work or learning experiences.
As a student, this means actively shaping your educational journey to thrive.
Why Career Crafting
Campus can feel overwhelming. Endless requirements, unclear paths, and pressure from every direction leave many students unsure of what they’re actually working toward. Most campus programs still take a one-size-fits-all approach—and it’s not working.
85% of students feel uncertain about their success and future because these systems ignore individual strengths, motivation, and real goals. Campus should be where students design meaningful careers—not just chase grades or job offers. Success should mean more than that.
How Career Crafting
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Career crafting is the intentional process of shaping learning experiences, and choices in campus to better match your interests, strengths, and aspirations.
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It focuses on actively adjusting what you do, who you connect with, and how you find meaning in your career journey. ​Career crafting is the intentional recalibration of student identity from 'obtaining a degree' to 'contributing' to a purpose.​
Our Career Crafting Intervention flips the model to help students thrive ! Through a tech-enabled Career Crafting Blueprint approach, students reshape their academic journey to align with their own strengths and passion -driving ownership and measurable success.
What is Career Crafting
Career crafting is a research backed approach to help students redesign their academic life. This is based on the University of Michigan Job Crafting Research Construct.
Career Crafting brings opportunities to build the kinds of task, relational, and cognitive landscapes that bring meaning to your work.
The DIY Approach: It is essentially the "DIY" approach to professional development driven by the students themselves. Think of your education as a suit—the degree is the fabric, but crafting ensures the fit is perfect for you to flourish.
Advantages (WIIFM)
What is in it for me as a student ?
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Career crafting helps you take control of your future by actively shaping your classes, projects, and experiences around what matters to you.
When you act on it, you build confidence, motivation, and real-world skills that move you closer to your goals.
Instead of waiting for the perfect opportunity, you start creating it—right now
Dr. Anub Kurian
​My journey began in engineering, but my heart was always in training.​ After a decade scaling Organizational Learning & Development interventions for global leaders like Infosys, PwC, Tata, and QuEST, I turned my focus towards training.
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This passion sparked a six-year PhD journey and pioneering research that earned national and international awards. Today, that work has culminated in this Career Crafting Intervention (CCI)—a framework officially copyrighted by the Government of India. This help students thrive at their campuses by redefining the very construct of ‘academic life’ into meaningfully crafted career pursuits!
Mission: Empowering students to find purpose in what they pursue.
